A great website is useless if no one ever sees it. In addition to marketing your site, making it SEO-friendly so it's easily findable by Google and other search engines is a fundamental part of the building process.
If you have one physical location or 50, making sure your online business listings are created properly, optimized and verified is a crucial element in making your website an asset for your business.
There's no debate: social media is a necessity to a successful business in today's digital age. That doesn't mean you have to spend a ton of time on it; a simple, evergreen approach will make it an asset without effort.