A strong web presence is composed of several critical elements, the chief of which is aesthetic appeal. If your website doesn't capture the attention of the user upon entrance, your goal of converting that potential customer or client becomes much more difficult. Within that building and design process, structure is also vital to your website's long-term health in the realm of Google, Facebook and the other tech titans who rule the digital world. How your site is set up on the back end is just as important as how it looks on the front to stay in the good graces of the most powerful influencers on the web.
How your business is marketed on the internet is both an art and a science, which means winging it is a recipe for disaster. A strong analysis of your business and how it generates revenue in the digital space is the foundation of an effective strategy to get the most relevant eyes on your content in the most cost-efficient methods. If you need a website, this will be intertwined through the development process. If you have an existing website that is ready to be marketed, this same approach will be applied to ensure you are set up to maximize KPIs and ultimately ROI.
A great website is useless if no one ever sees it. In addition to marketing your site, making it SEO-friendly so it's easily findable by Google and other search engines is a fundamental part of the building process.
If you have one physical location or 50, making sure your online business listings are created properly, optimized and verified is a crucial element in making your website an asset for your business.
There's no debate: social media is a necessity to a successful business in today's digital age. That doesn't mean you have to spend a ton of time on it; a simple, evergreen approach will make it an asset without effort.
Regardless of your business' product or service, branding is the absolute most essential key to success.
An in-depth regional study with which I once worked called Mind Rank found that 77 percent of American consumers will contact a business they've heard of over a business they haven't heard of, regardless of ad size or flamboyancy.
A successful business is a combination of proper advertising techniques, public relations methods, product/service management and leadership.
Social media is a crucial element in developing any successful branding campaign and building a loyal fan base is the foundation of such an operation. I built the social media department at Rant, Inc. from scratch to a follower base of over 3.6 million. The best part is it was a ton of fun and these true fans help to make companies successful.
Raised on family farmland in rural East Texas, a career in media and technology definitely wasn't the stereotype for me. After working in local radio, TV and print media for five years, I started sports writing for RantSports, which took me to Chicago and Southern California working with digital media and several global partners. That experience gave me the tools to design websites beyond their time back home in East Texas.
From simple Mom and Pop restaurant style websites to complex parallax designs and everything in between, my goal is to create something you'll be proud of and, more importantly, will attract more business for you through up-to-date Search Engine Optimization (SEO) and Google Business/Map listing verification.
With professional experience using the Adobe Creative Cloud and other state-of-the-art tools, maximizing user friendliness and retention through the layout and design of your website is a puzzle I'll enjoy solving while exceeding your expectations in the process.